Best Marketing Strategies Using Pay Per Click (PPC)

Pay-per-click (PPC) advertising is one of the most effective strategies to generate targeted visitors quickly. PPC is fantastic since it allows you to perform a lot of things quickly and easily. You create affiliates, test landing pages, sales pages, and keyword variants for SEO, among other things. It’s a fantastic way to market things online, and it’s unique in that it produces results quickly.

Google Ads and Microsoft Ads are the two most popular PPC search engines. Google Ads is larger (since it is owned by Google), whereas Bing Ads is controlled by Microsoft. The majority of your traffic will come from Google Ads, however Microsoft Ads can also provide high-quality traffic. You just want to be more particular with your keyword targeting, budget, and keyword cost per click (CPC).

I understand that there are a lot of abbreviations and terminology to memorize, but be assured that they are all extremely straightforward. Pay per click is fantastic since it allows you to forecast the outcomes you’ll obtain. You may alter some components of your campaigns so that the mathematics work out in your favor if you know the arithmetic of your business ahead of time and you’re receiving specific outcomes on pay per click networks.

However, there are other additional pay-per-click search engines available. You should be aware that I seldom endorse these additional PPC networks. This is mostly due to their association with click fraud and low traffic. You’ll see that keyword CPCs are significantly lower than those on Google Ads and Microsoft Ads. While Google and Microsoft Ads may charge $1-$3 per click for a certain term, lower tier PPC networks may charge 5-10 cents per click for the same keywords. Expect poor outcomes if you use those networks.

Only when you’re marketing anything illegal will such networks get great traffic. That’s as far as I’ll go in terms of dismissing the other PPC networks, but it’s something you should be aware of before investing hundreds (or thousands) of dollars in them. “Wow, I have no competition on these other networks!” you may think, but the truth is that you have no rivalry since no one else who understands what they’re doing knows to avoid those sites.

It will be a bidding war between you and yourself. And you’re going to lose every time. You’ll put your money into these low-quality PPC networks with the expectation that if you simply “tweak” one part of your campaign, you’ll get leads and sales. Unfortunately, that will not be the case. You may change things as much as you want, but you won’t be able to generate the leads and sales you desire. So stay with Google Ads and Microsoft Ads, and make sure your business’s math aligns with the bidding of the keywords you’re targeting.

So, once you’ve set up Google Ads and Microsoft Ads, what methods should you employ in order to achieve the greatest potential results? So, I’m going to give you a few pointers on how to get the upper hand and acquire an advantage over your opponents. Let’s begin with the first suggestion. This is something I discovered while working on a different type of marketing that utilized email:

1) Prioritize Tier 1 nations.

It makes no sense to sell to a market that lacks the financial means to purchase your items if you offer internationally. Also, if English is your major language, you want your prospects to be able to communicate in English. As a result, you’ll want to focus on the top five countries with the biggest purchasing power and who also speak English. The countries in question are the United States, the United Kingdom, Canada, New Zealand, and Australia.

Don’t get me wrong: I’m not claiming that these are the only nations with English-speaking citizens and the financial means to purchase. Many people fulfill this criteria in nations all over the world, but these five are the most important to target for total campaign efficacy. I’m not trying to disparage other nations, but if you want nearly certain outcomes, you should stick to these five. Another pay-per-click marketing plan is as follows:

2) Don’t use the same ad group for all of your keywords.

Multiple campaigns, and more critically, more than one ad group, are recommended. For me, I have two sets of PPC keywords on which I bid. I have a group of keywords for which I bid $1-$1.50 cents and another set for which I bid $0.50-$0.75 cents. I do this because I’ve discovered that the higher-costing keywords convert better for me, whereas the lower-cost keywords convert decently but not as well as the higher-cost keywords.

So I get more clicks with the lesser-costing configuration, but the conversion rates are lower. As a result, I cut the cost of those keywords to get the same conversion rates as the higher-costing keywords. Others have their own motives for dividing a campaign into many ad groups. You will have your own motives when you first begin. This is what I do, and it has shown to be the most effective for me.

3) Avoid bidding on broad match keywords at all costs.

Bid on broad match keyword words only if you have to. Bidding on a term in its raw form is known as broad bidding. Here’s how wide match, phrase match, and exact match keyword types would appear if I wanted to bid on the term “Dog food”:

BROAD MATCH: Dog food
PHRASE MATCH: “Dog food”
EXACT MATCH: [Dog food]

When you bid on wide match keywords, your ad will receive clicks for any search query that includes the phrases “bicycle” and “tires.” This is an almost certain method to squander your money and ruin your campaign. Phrase match keyword kinds have proven to be the most effective for me.

Exact match keywords are excellent, but they’re also incredibly expensive and competitive, and bidding on them doesn’t always ensure sales or lead conversions.

These three pay-per-click marketing methods are pointers to bear in mind before you spend a dollar on advertisements. You’ll be on the correct track to success if you follow my counsel.